Wednesday, 25 September 2013

Mass Media urged to eschew sensationalism

               
Eagle fm, a community radio station at Walewale in the Mamprugu West District of the Northern Region has been inaugurated with a call on the mass media to eschew sensationalism in the course of their work. Sensationalism in recent times has characterised the noble media profession and has therefore become the bane generating unhealthy verbal conflict and other related negativities by the people in the society. This notwithstanding has defeated the purpose of the profession as the practice goes contrary to the set ethical standards governing the journalism practice. The Northern Regional Information Officer, KhassimMedjida, who gave the caution expressed worry over the unfortunate trend and advised media practitioners to go beyond their expected role and used their platforms to promote issues that directly affect the people. Moreover, practices such as defamation of character,  contemptuous statements as well as deliberate and misleading stories tend to drag the name of the profession into disrepute and should be guided at all times. Mr Medjida cited instances of the Supreme Court verdict, where some journalists were summoned and prosecuted for making certain unguided statements that sought to undermine the authority of the court. He however challenged radio presenters and their host to always be abreast with issues regarding their work and that of others. Mr Medjida, who was emphatic about the invaluable role of the media in the nation’s development, further implored management, staff and host of the new station to constantly devote more time for development issues especially in the area  of  education, health, agriculture and infrastructure among others. The Chief Executive Officer of Eagle fm, Alhaji Ibrahim Shaibu, said the station which came into being in 2012 is targeted at promoting the culture of the people of Mamprugu. The effort of the station, he added, is bent on educating the people on developmental issues. Alhaji Shaibu, mentioned misunderstanding between management and board of directors of the station as the major challenge, and assured to resolve the issue in no time. He commended the information officer for his advice and pledged to heed to his call of employing professionals to run the station. The DCE for Mamprugu West, Mr Yusif Adam for his part commended management and board of the station for their role in the establishment of the station. He urged management to allow both Christians and Muslims to use their medium to propagate the gospel of their respective religions.

GBC                                         END                                                                     AS/IA

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