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| Dr Kwame Akufo Anoff-Ntow, DG of GBC |
When this is done, the process of
transparency and accountability will be at play because as soon as any payment
is made, the money will automatically reflect in the account set up for the
process.
The Director General of the Ghana Broadcasting Corporation, Dr Kwame
Akuffo Annoff-Ntow gave the hint said the corporation had so far completed processes in terms of signing memoranda with
interested agents and organisations.
This, however gives the assurance that in
no time, the collection will commence in full swing.
Dr Annoff-Ntow gave the hint on Ripples, a News and Current Affairs Programme hosted on GBC URA Radio in Bolgatanga.
The Director
General noted that legal issues and events surrounding the re-introduction of
the TV licence in a way stalled the whole collection process.
He was however
confident that now that the matter had been resolved, there was the need for
the corporation to put in place appropriate technologies that will ensure that
monies are not effectively collected, but also accounted for.
Touching on the
performance of the state broadcaster, Dr Annof-Ntow observed that with the growing
increase of private media outlet backed by the emergence of social media, people
have become content generators and feeding the state broadcaster with information.
According to him, today’s model of broadcasting recognises the adoption of
applicable business technologies.
Based on this, efforts are being made to
retool GBC to enable it deliver on its mandate and meet up with the new
technological format.
On the debt owed GBC by state agencies, the Director
General said the corporation was unable to collect those monies due to the
nature of work done and services rendered.
Dr Anoff-Ntow was quick to add most
of the debt owed GBC can be retrieved whereas others could some difficulties by
virtue of the fact that it was duty bound to deliver those services and
mentioned the covering of state programmes as an example.
He said in as much as
the corporation steps up effort in its resolve to retrieve the monies, there
was the need for people to come to terms with the mandate of GBC and strike a
balance between what is commercial and what is public service.
Dr Anoff-Ntow also
seized the platform to announce plans by his office to build the capacities of staff
of GBC, particularly technical an editorial sessions.
GBC
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